Keap (formerly Infusionsoft) vs ProspectKeeper
The Keap and Infusionsoft alternative built for real estate
ProspectKeeper knows what a real-estate business is made of before you configure anything: clients with deals attached, a buyer or seller side on every deal, commission tracked against a yearly goal, and the handoff between the four people who touch a file. None of that has to be described first in custom fields and tags. Here is how that compares with Keap, formerly Infusionsoft.
Side by side
The things an agent touches every day, and what you get on each. Sources are underneath, checked and dated.
| Keap | ProspectKeeper | |
|---|---|---|
| Built around real-estate deals and sides | A general small-business CRM and automation platform | Yes — buyer, seller, both-sides and rental deals |
| Gross Commission Income tracked against a yearly goal | Not published as a feature | Yes — a goal per agent, commission per deal, with pacing |
| Four real-estate roles modelled for the handoff | Not published as a feature | Yes — telemarketer, agent, client care, closing coordinator |
| Per-client filing number carried across repeat deals | Not published as a feature | Yes — year-sequential, with a letter per deal |
| What the plan is metered on | Contact count and user count, both set on the pricing page | Published price per tier; email included, texting and calling from a prepaid balance |
Sources: Keap pricing and plans, Keap — infusionsoft.com now redirects here. Checked on . Vendors change what they ship; check their site before you decide.
A partner who already knows the business
You will never explain what a listing side, a referral fee or a closing coordinator is before you can get an answer — the people on the other end already work in this. The Coaching tier includes a weekly live group call where real pipeline situations get worked through, the prices are published and month to month, and the people who write the code are the ones who reply to you. Tell us the commission split is wrong for how your brokerage pays, and it reaches the person who can change it.
Where ProspectKeeper is different
All of it ships today on ProspectKeeper Connect at $99/month — and the pipeline itself is free to start on, for as long as you like.
The client is the record, not the transaction
A contact can exist with no deal at all and still be worked. Close a deal and the history, notes and next follow-up stay on the person, so repeat business opens on the same file beside the sale you already closed. Every client also carries a filing number that stays readable years later.
The score is commission, not activity
Gross Commission Income is a first-class part of the product: a yearly goal per agent, commission tracked against it as deals close, and pacing that tells you how far ahead or behind you are while there is still time to act. Activity counts are a means here; the money earned is the score.
Built for the handoff between four people
Telemarketer, agent, client care manager and closing coordinator are modelled as real roles on the record, each with their own dashboard and primary-assignment defaults — not as tags, and not as a note someone has to read. Most real-estate work crosses people, and the handoff is where it usually breaks.
Email, texting and calling are in the product, not bolted on
Campaigns, two-way texting and a browser dialer with recording and voicemail are part of ProspectKeeper. You are not wiring up a separate mailer, a separate SMS tool and a separate dialer, and you are not paying a per-seat add-on to unlock them. Email sending is included in the plan; texting and calling are metered from one prepaid balance, so a quiet month costs less than a busy one.
Why choose ProspectKeeper
A platform that automates any small business has to be taught what yours is first: deals become opportunities, sides become custom fields, and commission becomes a formula somebody has to maintain. ProspectKeeper starts with those already in it — the client file that outlives the sale, the buyer or seller side on every deal, Gross Commission Income tracked against a yearly goal with pacing, and four real-estate roles on the record so a file survives the handoff. Your first week goes on working the pipeline instead of modelling it.
Questions
Is ProspectKeeper a replacement for Keap?
For a real-estate business, yes: the pipeline, the follow-up that is owed, email campaigns, two-way texting, a browser dialer and the commission at the end are all in it, with deals, sides and roles already modelled. If your automations also run a business that is not real estate, that work belongs where it is.
Why did Infusionsoft become Keap?
Infusionsoft rebranded the company and its product as Keap, and infusionsoft.com now redirects to keap.com. Both names describe the same lineage of small-business CRM and automation, which is why people still search for the older one.
I have automations running today. Does ProspectKeeper replace them?
ProspectKeeper covers the sequences a real-estate business actually runs: email campaigns to a group or a saved audience, reusable templates, two-way texting, a browser dialer with recording, and follow-up dates that surface on the dashboard the day they are owed. There is no visual branching automation builder, so a long conditional sequence gets rebuilt as campaigns and follow-up rather than lifted across.
Can I bring my contacts across?
Contacts come in from a CSV export: upload the file, map your columns — most match themselves — and stage values like "Past Client" are recognised as written. A template CSV is there if your export needs reshaping first. Deals and message history are not part of the import, so those start fresh on the new file.
Comparing something else?
Try it against your own pipeline
Free to start. Set up your company, add your clients and work the list.